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International product innovation marketing strategy in China: an analysis of EU subsidiary's firm capabilities and host institutions

Cai, Huifen and Wright, Len Tiu (2014) International product innovation marketing strategy in China: an analysis of EU subsidiary's firm capabilities and host institutions. In: 2014 Global Marketing Conference at Singapore, 15th-18th July 2014, Marina Bay Sands, Singapore. (Unpublished)

Metadata only available from this repository.
Item Type: Conference or Workshop Item (UNSPECIFIED)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Schools: The Business School
Related URLs:
Depositing User: Sara Taylor
Date Deposited: 04 Sep 2014 10:48
Last Modified: 04 Sep 2014 10:48
URI: http://eprints.hud.ac.uk/id/eprint/21473

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