Harness, David R. and Marr, Norman E. (2001) Product elimination: A barrier to successful financial service sector company mergers? Journal of financial services marketing, 6 (1). pp. 67-76. ISSN 1363-0539Metadata only available from this repository.
Presents a study that identified product elimination practices in the retail financing services industry during mergers in Great Britain. Impact of constraints on the product elimination process for merged businesses; Discussion on problems associated with full product elimination; Factors that influence the ability of an organization to merge portfolios to plan.
|Subjects:||H Social Sciences > HG Finance|
|Schools:||The Business School|
|Depositing User:||Cherry Edmunds|
|Date Deposited:||09 Oct 2008 12:48|
|Last Modified:||09 Oct 2008 12:48|
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