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Product elimination: A barrier to successful financial service sector company mergers?

Harness, David R. and Marr, Norman E. (2001) Product elimination: A barrier to successful financial service sector company mergers? Journal of financial services marketing, 6 (1). pp. 67-76. ISSN 1363-0539

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Abstract

Presents a study that identified product elimination practices in the retail financing services industry during mergers in Great Britain. Impact of constraints on the product elimination process for merged businesses; Discussion on problems associated with full product elimination; Factors that influence the ability of an organization to merge portfolios to plan.

Item Type: Article
Subjects: H Social Sciences > HG Finance
Schools: The Business School
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Depositing User: Cherry Edmunds
Date Deposited: 09 Oct 2008 12:48
Last Modified: 09 Oct 2008 12:48
URI: http://eprints.hud.ac.uk/id/eprint/2143

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