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B2B Brand Commitment: Experiences from Nigerian Financial firms in the Customer Relationship Management Sector

Wali, Andy, Wright, Len Tiu, Kooli, Kaouther and Wali, Hope (2014) B2B Brand Commitment: Experiences from Nigerian Financial firms in the Customer Relationship Management Sector. In: Proceedings of the B2B Colloquium: Recent Challenges & Advances in B2B Marketing. Westburn Publishers Ltd, Bournemouth, UK, pp. 15-16. ISBN 9781858992976

Metadata only available from this repository.
Item Type: Book Chapter
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Schools: The Business School
Related URLs:
Depositing User: Sara Taylor
Date Deposited: 10 Jul 2014 14:08
Last Modified: 16 Jul 2014 07:42
URI: http://eprints.hud.ac.uk/id/eprint/21200

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