Jones, Glynis (2003) Middle East expansion – the case of Debenhams. International Journal of Retail & Distribution Management, 31 (7). pp. 359-364. ISSN 0959-0552Metadata only available from this repository.
The Middle East is currently proving an attractive destination for retailers, with many sectors now being represented in the region’s markets. This case considers the opportunities and threats presented by the Middle East environment and outlines the expansion of UK department store Debenhams in the region. With franchise partner M&H Alshaya, it now has six stores in the region, with further openings planned.
|Subjects:||H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
|Schools:||The Business School|
|Depositing User:||Sara Taylor|
|Date Deposited:||10 Jul 2014 09:58|
|Last Modified:||10 Jul 2014 09:58|
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