Search:
Computing and Library Services - delivering an inspiring information environment

Implications of history, brand legacy and trust for B2B Marketing in the Footprints of Goliath

Matthews, J., Wright, Len Tiu and Jones, Glynis (2014) Implications of history, brand legacy and trust for B2B Marketing in the Footprints of Goliath. In: Proceedings of the B2B Colloquium: Recent Challenges & Advances in B2B Marketing. Westburn Publishers Ltd, Bournemouth, UK, pp. 14-15. ISBN 9781858992976

Metadata only available from this repository.
Item Type: Book Chapter
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Schools: The Business School
Related URLs:
Depositing User: Sara Taylor
Date Deposited: 10 Jul 2014 09:24
Last Modified: 10 Jul 2014 14:10
URI: http://eprints.hud.ac.uk/id/eprint/21197

Downloads

Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©