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The Role of Destination Marketing Organisation in Strategic Marketing Management for Tourism

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2012) The Role of Destination Marketing Organisation in Strategic Marketing Management for Tourism. In: Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the technology wave. Academy of Marketing. ISBN 9780854329472

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Item Type: Book Chapter
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Cherry Edmunds
Date Deposited: 03 Jul 2014 09:08
Last Modified: 01 Dec 2016 05:14
URI: http://eprints.hud.ac.uk/id/eprint/21114

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