Papalexi, Marina, Cheng, Siu Yee, Dehe, Benjamin and Bamford, David (2014) The use of social media and its potential in the research lifecycle. In: European Operations Management Association (EurOMA) conference, 20-25 June 2014, Palermo, Italy.
There is limited evidence regarding the use of social media in Operations Management research and how it could be used to support engagement and dissemination of outcomes (Rowlands et al., 2011). The literature shows that many academics rarely use these tools for research purposes even though they are recognised as powerful tools to develop and sustain their networks (RIN, 2010). In this paper the authors focus on exploring some of the benefits of using social media in OM research. The paper describes how social media supported and improved the engagement and dissemination of a Lean healthcare research project.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||Social Media, Research Lifecycle, Operations Management|
|Subjects:||L Education > LB Theory and practice of education > LB2300 Higher Education
Q Science > Q Science (General)
Q Science > QA Mathematics > QA76 Computer software
|Schools:||The Business School
The Business School > Quantitative Analysis Research Group
|Depositing User:||Marina Papalexi|
|Date Deposited:||30 Jun 2014 09:01|
|Last Modified:||04 Nov 2015 19:40|
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