Search:
Computing and Library Services - delivering an inspiring information environment

A relationship marketing pilot study of British and French medium-sized medical firms

Carroll, A. and Barnes, B. (2000) A relationship marketing pilot study of British and French medium-sized medical firms. International journal of medical marketing, 1 (2). pp. 161-175. ISSN 1745-7904

Metadata only available from this repository.

Abstract

This paper highlights findings from a qualitatively based pilot study that focuses on the management of business relationships in the medical and healthcare sector. The aim of the research was to investigate the notion of relationship marketing, comparing a sample of French and British medium-sized firms. The results would suggest that the nationality of the firm might have an impact on the propensity to adopt relationship marketing techniques (based on the data, the respondent firms have been placed on a continuum to illustrate). It is believed that our examination of relationship marketing across two cultures will add a further dimension to the existing relationship marketing literature.

Item Type: Article
Subjects: R Medicine > R Medicine (General)
Schools: The Business School
Related URLs:
Depositing User: Cherry Edmunds
Date Deposited: 02 Oct 2008 16:34
Last Modified: 02 Oct 2008 16:34
URI: http://eprints.hud.ac.uk/id/eprint/2095

Item control for Repository Staff only:

View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©