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Is there a need for a new paradigm for small business marketing?

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2003) Is there a need for a new paradigm for small business marketing? Working Paper. London Metropolitan University Business School.

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Item Type: Monograph (Working Paper)
Additional Information: Published in: Studies in social marketing series, paper number 18
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Cherry Edmunds
Date Deposited: 18 Sep 2008 16:30
Last Modified: 18 Sep 2008 16:30
URI: http://eprints.hud.ac.uk/id/eprint/1942

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