Tracking key marketing health parameters within smaller enterprises

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Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2003) Tracking key marketing health parameters within smaller enterprises. Working Paper. London Metropolitan University Business School.

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Official URL: http://www.londonmet.ac.uk/lmbs/research/studies-i...

Item Type:	Monograph (Working Paper)
Additional Information:	Published in: Studies in social marketing series, paper number 17
Subjects:	H Social Sciences > HF Commerce
Schools:	The Business School
Related URLs:	Author
Depositing User:	Cherry Edmunds
Date Deposited:	18 Sep 2008 16:27
Last Modified:	18 Sep 2008 16:27
URI:	http://eprints.hud.ac.uk/id/eprint/1941

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