Jones, Glynis (2003) Middle east expansion- the case of Debenhams. International journal of retail and distribution management, 31 (7). pp. 359-364. ISSN 0959-0552Metadata only available from this repository.
The Middle East is currently proving an attractive destination for retailers, with many sectors now being represented in the region’s markets. This case considers the opportunities and threats presented by the Middle East environment and outlines the expansion of UK department store Debenhams in the region. With franchise partner M&H Alshaya, it now has six stores in the region, with further openings planned.
|Subjects:||H Social Sciences > HF Commerce|
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
|Schools:||The Business School|
|Depositing User:||Cherry Edmunds|
|Date Deposited:||18 Sep 2008 14:11|
|Last Modified:||18 Sep 2008 14:11|
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