Dumitru, Sonia, Bamford, David and Dehe, Benjamin (2013) Strategy Identification for Increasing Alumni Engagement in a UK University. In: BAM2013 Conference proceedings. British Academy of Management.
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The purpose of this paper is to provide a strategic approach for UK Business Schools to build
relationships with their alumni by using the current development of the University of
Huddersfield’s Business School as a case study. Finding itself at a point where alumni engagement
was low, the Business School has initiated a number of projects in order to overcome the situation.
These research projects will aim to determine how a successful relationship between a Business
School and its graduates should unfold and what methods can be deployed to maintain students
engaged after graduation.
|Item Type:||Book Chapter|
|Additional Information:||Paper presented at BAM2013 Managing to make a difference Conference 10-12th September 2013, Aintree Racecourse, Liverpool|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Schools:||The Business School
The Business School > Quantitative Analysis Research Group
|Depositing User:||Sharon Beastall|
|Date Deposited:||25 Sep 2013 07:28|
|Last Modified:||09 Nov 2015 17:39|
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