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Transformation and e-business applications in automotive multinational corporations: A mixed methods study

Bak, Ozlem (2012) Transformation and e-business applications in automotive multinational corporations: A mixed methods study. International Journal of Multiple Research Approaches, 6 (1). pp. 33-40. ISSN 1834-0806

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Abstract

Organizations utilize e-business applications to integrate their operations and to create a streamlined information flow. However, the implementation process has its own challenges: in many cases, it requires organizations to transform their operations. This study builds upon previous work on organizational transformation and assesses the differences between individual e-business applications and their impact on automotive multinational corporations (MNCs).

In this study the use of mixed-methods research design proved to be beneficial, as academic literature provided limited empirical evidence of organizational transformation driven by e-business applications. The use of mixed methods in this study allowed the researcher to explore the phenomenon of transformation in-depth, and from diverse angles in the context of business-to-business (B2B), business-to-customer (B2C), extranet and intranet applications while ascertaining the validity and representativeness of its findings based on four other automotive MNCs.

Read More: http://pubs.e-contentmanagement.com/doi/abs/10.5172/mra.2012.6.1.33

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Schools: The Business School
Depositing User: Sara Taylor
Date Deposited: 17 Sep 2013 10:48
Last Modified: 17 Sep 2013 10:48
URI: http://eprints.hud.ac.uk/id/eprint/18347

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