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Servicescape in Sports: levels of fan satisfaction in a UK Rugby League club

Bamford, David and Dehe, Benjamin (2013) Servicescape in Sports: levels of fan satisfaction in a UK Rugby League club. In: In 20th International Annual European Operations Management Association (EurOMA), 9-12 June2013, Dublin , Ireland. (Unpublished)

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Abstract

A professional Rugby League club, well established in the UK Championship, sought to
place the fans at the centre of the club’s on-going operational and business strategy. The
club directors wanted to increase the home game attendance to sustain the club in the
longer run. They needed to understand the club fan base and to use this evidence to
improve the home game attendance figures. A survey was designed for the fans
(N=511) to express their expectations in order to improve the service quality. This
research has contributed to informing and shaping the future operations strategy of the
club.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Schools: The Business School
The Business School > Quantitative Analysis Research Group
Related URLs:
Depositing User: Benjamin Dehe
Date Deposited: 19 Jun 2013 09:58
Last Modified: 05 Nov 2015 13:34
URI: http://eprints.hud.ac.uk/id/eprint/17796

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