Beverley, Katharine J. and Taylor, Mark (2011) Sustainability in the Outdoor Industry: Where is the innovation needed? In: Innovation for Extremes, 12 - 13th April 2011, University of Lancaster..Metadata only available from this repository.
Sustainable innovation in the outdoor industry has largely focused on materials and processing. This paper argues that the consumer profile and innovation-led nature of the industry provides an opportunity for new business models and approaches to support sustainability. The conclusion is that the outdoor industry has the potential to pioneer sustainable thinking in a business context.
|Item Type:||Conference or Workshop Item (Paper)|
|Subjects:||N Fine Arts > NC Drawing Design Illustration|
|Schools:||School of Art, Design and Architecture|
|Depositing User:||Katharine Beverley|
|Date Deposited:||13 Dec 2012 14:35|
|Last Modified:||13 Dec 2012 14:35|
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