Uncovering Covert Consumer Resistance in the UK Pet Marketplace

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Cheetham, Fiona and McEachern, Morven G. (2011) Uncovering Covert Consumer Resistance in the UK Pet Marketplace. In: 40th EMAC Annual Conference 2011, 24th - 27th May 2011, Ljubljana, Slovenia. (Unpublished)

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Official URL: http://www.emac-online.org/r/default.asp?iId=IIFKL

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce
Schools:	The Business School
Related URLs:	Author
Depositing User:	Cherry Edmunds
Date Deposited:	31 Oct 2012 15:18
Last Modified:	31 Oct 2012 15:18
URI:	http://eprints.hud.ac.uk/id/eprint/15844

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