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Uncovering Covert Consumer Resistance in the UK Pet Marketplace

Cheetham, Fiona and McEachern, Morven G. (2011) Uncovering Covert Consumer Resistance in the UK Pet Marketplace. In: 40th EMAC Annual Conference 2011, 24th - 27th May 2011, Ljubljana, Slovenia. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Cherry Edmunds
Date Deposited: 31 Oct 2012 15:18
Last Modified: 31 Oct 2012 15:18
URI: http://eprints.hud.ac.uk/id/eprint/15844

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