Recovering from service failure: Generating profit through greater customer satisfaction

Bamford, David and Xystouri, T. (2006) Recovering from service failure: Generating profit through greater customer satisfaction. Strategic Direction, 22 (6). pp. 37-39. ISSN 0258-0543

Abstract

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings – The authors make a clear statement about the connection between quality customer care, the importance of a service recovery strategy and the profitability of an organization.

Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format

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