Minority in a Minority: A Case Study of a Female Turkish Cypriot Entrepreneur in Britain

Yasin, Naveed and Inal, Gozde (2010) Minority in a Minority: A Case Study of a Female Turkish Cypriot Entrepreneur in Britain. Kadın/Woman 2000, 11 (2). pp. 1-27. ISSN 1302-9916

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Abstract

This paper examines the impact of business start-up experiences in relation to gender and ethnicity through a case study approach of a female Turkish Cypriot entrepreneur in the beauty sector in London, Britain. Throughout the study of ethnic entrepreneurship in Britain, the Turkish Cypriot community with respect to female entrepreneurs are currently underrepresented and little is known in their start-up motives and the types of businesses they establish. The ethnic minority population of first and second generation is rapidly growing in Britain and various minority ethnic groups are becoming largely represented in small business ownership. The business start-up motivations of this women business-owner highlights similarities to that of the mainstream population whilst, gender issues such as work life balance have also emerged as salient factors towards business ownership. The analysis also indicates that although the second generation of the Turkish Cypriot community are developing mainstream businesses, they are still using to a certain extent their cultural attributes such as knowledge of languages and culture towards their businesses.

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