Computing and Library Services - delivering an inspiring information environment


Morland, Leigh (2009) Cadbury's. Case Study. University of Huddersfield. (Unpublished)

PDF - Accepted Version
Download (136kB) | Preview


    This case melds together two different perspectives on the growth and development of Cadburys. Firstly the case consider the story of strategy – charting the development of the business model, the nature of competition and the strategies for growth pursued up to the current day. Secondly the case undertakes an extensive exploration of the ethos and values that have infused the business, from its inception to the current day.
    Through study and in class discussion the learner will be able appreciate:
    • The challenges of the global confectionary industry;
    • The corporate and business unit strategies pursued by Cadbury’s
    • And importantly, the influence of values and organisational culture in both strategy creation and implementation.

    Item Type: Monograph (Case Study)
    Subjects: H Social Sciences > HF Commerce
    Schools: The Business School
    Related URLs:
    Depositing User: Cherry Edmunds
    Date Deposited: 06 Jan 2012 11:46
    Last Modified: 06 Jan 2012 11:46

    Document Downloads

    Downloader Countries

    More statistics for this item...

    Repository Staff Only: item control page

    View Item

    University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©