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CRM's theoretical constructs and effectiveness in improving customer value

Chen, C-I., Wright, Len Tiu and Starkey, M. (2010) CRM's theoretical constructs and effectiveness in improving customer value. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University . (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HB Economic Theory
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 17 Nov 2011 12:54
Last Modified: 17 Nov 2011 12:54
URI: http://eprints.hud.ac.uk/id/eprint/11955

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