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CRM's theoretical constructs and effectiveness in improving customer value

Chen, C-I., Wright, Len Tiu and Starkey, M. (2010) CRM's theoretical constructs and effectiveness in improving customer value. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University. (Unpublished)
Information
URI:
https://eprints.hud.ac.uk/id/eprint/11955
Title:
CRM's theoretical constructs and effectiveness in improving customer value
Creators:
Chen, C-I., Wright, Len Tiu and Starkey, M.
Date:
July 2010
Subjects:
H Social Sciences > HB Economic Theory
Schools:
Huddersfield Business School
Library
Item Type:
Conference or Workshop Item
Presentation Type:
Paper
Depositing User:
Sharon Beastall
Date Deposited:
17 Nov 2011 12:54
Revision:
6
Last Modified:
28 Aug 2021 11:11
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