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Customer relationship management to enhance customer experience : an exploratory approach

Jamea, B.M., Wright, Len Tiu and Pickton, D. (2010) Customer relationship management to enhance customer experience : an exploratory approach. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University. (Unpublished)
Information
URI:
https://eprints.hud.ac.uk/id/eprint/11954
Title:
Customer relationship management to enhance customer experience : an exploratory approach
Creators:
Jamea, B.M., Wright, Len Tiu and Pickton, D.
Date:
July 2010
Subjects:
H Social Sciences > HB Economic Theory
Schools:
Huddersfield Business School
Library
Item Type:
Conference or Workshop Item
Presentation Type:
Paper
Depositing User:
Sharon Beastall
Date Deposited:
17 Nov 2011 12:51
Revision:
8
Last Modified:
28 Aug 2021 11:11
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