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Comparative prespectives in Brand Managment: A tale of two countries.

Oktemgil, Mehmet, Wright, Len Tiu and Kooli, K. (2010) Comparative prespectives in Brand Managment: A tale of two countries. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, 9th-11th April 2010, Univesitat Ramon Llull Barcelona, Spain.. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HB Economic Theory
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 17 Nov 2011 12:34
Last Modified: 17 Nov 2011 12:34
URI: http://eprints.hud.ac.uk/id/eprint/11953

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