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The effectiveness of digital signage for shopping malls - a cross national qualitative study

Newman, A., Dennis, C., Wright, Len Tiu and King, T. (2007) The effectiveness of digital signage for shopping malls - a cross national qualitative study. In: Marketing masterclass Business to Business (B2B). De Montfort University . ISBN 9781857213904

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Item Type: Book Chapter
Subjects: H Social Sciences > HB Economic Theory
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 16 Nov 2011 09:08
Last Modified: 16 Nov 2011 09:08
URI: http://eprints.hud.ac.uk/id/eprint/11942

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