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Customer equity in the financial services sector

Abele, K., Wright, Len Tiu and Starkey, M. (2007) Customer equity in the financial services sector. In: Marketing masterclass Business to Business (B2B). De Montfort University . ISBN 9781857213904

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Item Type: Book Chapter
Subjects: H Social Sciences > HB Economic Theory
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 10 Nov 2011 13:53
Last Modified: 16 Nov 2011 08:59
URI: http://eprints.hud.ac.uk/id/eprint/11921

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