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Marketing communications and customer attitudes towards SSTs in banking

Kooli, K., Wright, Len Tiu, Broderick, A. and Chen, Y-L (2007) Marketing communications and customer attitudes towards SSTs in banking. In: Academy o marketing 21st service workshop proceedings. University o Westminster, pp. 54-57. ISBN 9780955268540 (Unpublished)

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Item Type: Book Chapter
Additional Information: paper presented at 21st service workshop 15-17th November 2007 London
Subjects: H Social Sciences > HB Economic Theory
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 10 Nov 2011 13:24
Last Modified: 10 Nov 2011 13:24
URI: http://eprints.hud.ac.uk/id/eprint/11918

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