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Marketing communications and customer attitudes towards SSTs in banking

Kooli, K., Wright, Len Tiu, Broderick, A. and Chen, Y-L (2007) Marketing communications and customer attitudes towards SSTs in banking. In: Academy o marketing 21st service workshop proceedings. University o Westminster, pp. 54-57. ISBN 9780955268540 (Unpublished)
Information
URI:
https://eprints.hud.ac.uk/id/eprint/11918
Title:
Marketing communications and customer attitudes towards SSTs in banking
Creators:
Kooli, K., Wright, Len Tiu, Broderick, A. and Chen, Y-L
Date:
November 2007
Subjects:
H Social Sciences > HB Economic Theory
Schools:
Huddersfield Business School
Additional Information:
paper presented at 21st service workshop 15-17th November 2007 London
Library
Item Type:
Book Chapter
Depositing User:
Sharon Beastall
Date Deposited:
10 Nov 2011 13:24
Revision:
8
Last Modified:
28 Aug 2021 11:11
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