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The context of customer value management

Abele, J., Wright, Len Tiu and Starkey, M. (2004) The context of customer value management. In: Academy of Marketing Conference : Virtue in Marketing , 8th July 2004, University of Gloucestershire . (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 09 Nov 2011 13:12
Last Modified: 09 Nov 2011 13:12
URI: http://eprints.hud.ac.uk/id/eprint/11907

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