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Top gun fighter pilots provide clues to more effective database marketing segmentation : the impact of birth order

Nancarrow, C., Wright, Len Tiu and Alakoc, Beril (1999) Top gun fighter pilots provide clues to more effective database marketing segmentation : the impact of birth order. In: Academy of Marketing Conference : New Marketing, New Relevance – education and innovation for the next generation, July 1999, University of Stirling . (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 09 Nov 2011 12:34
Last Modified: 09 Nov 2011 12:34
URI: http://eprints.hud.ac.uk/id/eprint/11902

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