Top gun fighter pilots provide clues to more effective database marketing segmentation : the impact of birth order

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Nancarrow, C., Wright, Len Tiu and Alakoc, Beril (1999) Top gun fighter pilots provide clues to more effective database marketing segmentation : the impact of birth order. In: Academy of Marketing Conference : New Marketing, New Relevance – education and innovation for the next generation, July 1999, University of Stirling . (Unpublished)

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Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce
Schools:	The Business School
Related URLs:	Author Conference
Depositing User:	Sharon Beastall
Date Deposited:	09 Nov 2011 12:34
Last Modified:	09 Nov 2011 12:34
URI:	http://eprints.hud.ac.uk/id/eprint/11902

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