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Comparative marketing strategies in the Greek market

Theodorakioglou, Fotini and Wright, Len Tiu (1998) Comparative marketing strategies in the Greek market. In: Academy of Marketing Conference - Adding Value Through Marketing , 8-10 July 1998, Sheffield Hallam University. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 09 Nov 2011 12:21
Last Modified: 09 Nov 2011 12:21
URI: http://eprints.hud.ac.uk/id/eprint/11901

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