Seagram Europe and Africa : the development of a consumer database marketing capability

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Wright, Len Tiu, Nancarrow, Clive and Page, J. (1997) Seagram Europe and Africa : the development of a consumer database marketing capability. In: Academy of Marketing Conference, July 1997, Manchester Metropolitan University . (Unpublished)

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Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce
Schools:	The Business School
Related URLs:	Author Conference
Depositing User:	Sharon Beastall
Date Deposited:	03 Nov 2011 13:45
Last Modified:	03 Nov 2011 13:45
URI:	http://eprints.hud.ac.uk/id/eprint/11877

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