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Seagram Europe and Africa : the development of a consumer database marketing capability

Wright, Len Tiu, Nancarrow, Clive and Page, J. (1997) Seagram Europe and Africa : the development of a consumer database marketing capability. In: Academy of Marketing Conference, July 1997, Manchester Metropolitan University . (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 03 Nov 2011 13:45
Last Modified: 03 Nov 2011 13:45
URI: http://eprints.hud.ac.uk/id/eprint/11877

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