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Family firms versus multinationals in the market in Greece for soft and alcoholic drinks

Theodorakioglou, Fotini and Wright, Len Tiu (1997) Family firms versus multinationals in the market in Greece for soft and alcoholic drinks. In: Academy of Marketing Conference, July 1997, Manchester Metropolitan University . (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 03 Nov 2011 13:40
Last Modified: 03 Nov 2011 13:40
URI: http://eprints.hud.ac.uk/id/eprint/11875

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