Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses

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Wright, Len Tiu, Martin, Lynn M and Stone, Merlin (2003) Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses. Journal of Targeting, Measurement and Analysis for Marketing, 12 (2). pp. 173-184. ISSN 0967-3237

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Official URL: http://dx.doi.org/10.1057/palgrave.jt.5740106

DOI: 10.1057/palgrave.jt.5740106

Abstract

This paper presents a discussion of the literature and research about small ethnic minority businesses (SEMBs). Their business practices and characteristics, family and community ties and attitudes concerning measuring, targeting and relationship marketing are explored. Conclusions are drawn about ethnic businesses and recommendations for further study are given.

Item Type:	Article
Subjects:	H Social Sciences > HF Commerce
Schools:	The Business School
Related URLs:	Author
Depositing User:	Sharon Beastall
Date Deposited:	13 Oct 2011 10:37
Last Modified:	13 Oct 2011 10:37
URI:	http://eprints.hud.ac.uk/id/eprint/11684

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