Wright, Len Tiu, Martin, Lynn M and Stone, Merlin (2003) Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses. Journal of Targeting, Measurement and Analysis for Marketing, 12 (2). pp. 173-184. ISSN 0967-3237Metadata only available from this repository.
This paper presents a discussion of the literature and research about small ethnic minority businesses (SEMBs). Their business practices and characteristics, family and community ties and attitudes concerning measuring, targeting and relationship marketing are explored. Conclusions are drawn about ethnic businesses and recommendations for further study are given.
|Subjects:||H Social Sciences > HF Commerce|
|Schools:||The Business School|
|Depositing User:||Sharon Beastall|
|Date Deposited:||13 Oct 2011 10:37|
|Last Modified:||13 Oct 2011 10:37|
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