Wright, Len Tiu, Nancarrow, Clive and Kwok, Pamela M.H. (2001) Food taste preferences and cultural influences on consumption. British Food Journal, 103 (5). pp. 348-357. ISSN 0007-070XMetadata only available from this repository.
Examines the influence of culture on food taste preferences and the implications for consumer research. The authors explore the roots of certain national and sub-cultural food taste preferences and consumption. Examples are drawn from the work of Pierre Bourdieu in particular, in demonstrating how taste is in some respects an expression of cultural capital. Postmodernist interpretations of the fragmentation in taste preferences are also described. This exploration of the deeper layers of our food taste preferences based on cultural setting should alert food marketers to both marketing and marketing research issues and opportunities
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Schools:||The Business School|
|Depositing User:||Sharon Beastall|
|Date Deposited:||12 Oct 2011 12:03|
|Last Modified:||12 Oct 2011 12:03|
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