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Exploring the need for extended research: an investigation of consumer attitudes to product labeling

Wright, Len Tiu (1997) Exploring the need for extended research: an investigation of consumer attitudes to product labeling. Journal of product and brand management, 6 (6). pp. 417-427. ISSN 1061-0421

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Abstract

Explores the importance of effective labeling in marketing concerning the abilities and motivations of consumers to understand and make decisions by using the information made available to them on the labels of the products which they purchase. Reports on focus group studies where the respondents’ attitudes and evaluations suggested that, as consumers, they have difficulty in processing information on labels due to the complexity of phraseology, the coding of chemical constituents, the lack of standardization in the presentation of contents and misleading claims about products.

Item Type: Article
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 11 Oct 2011 13:19
Last Modified: 11 Oct 2011 13:19
URI: http://eprints.hud.ac.uk/id/eprint/11648

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