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Managing Relationship Marketing: A cross-cultural perspective of a Chinese Market

Wright, Len Tiu (1996) Managing Relationship Marketing: A cross-cultural perspective of a Chinese Market. Cross Cultural Management: An International Journal, 3 (2). pp. 32-39. ISSN 1352-7606

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Item Type: Article
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 11 Oct 2011 12:02
Last Modified: 11 Oct 2011 12:02
URI: http://eprints.hud.ac.uk/id/eprint/11647

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