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US HQ views of their subsidiaries : marketing strategies in the UK

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1988) US HQ views of their subsidiaries : marketing strategies in the UK. In: Proceedings of the marketing education group conference. Academy of marketing, pp. 387-418.

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Item Type: Book Chapter
Additional Information: Paper presented at Marketing Education Group conference - Marketing – Past, present and future. Held at Huddersfield Polytechnic 1988
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 04 Oct 2011 13:53
Last Modified: 04 Oct 2011 13:53
URI: http://eprints.hud.ac.uk/id/eprint/11599

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