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Doyle, P., Saunders, J.A. and Wright, Len Tiu (1988) US HQ views of their subsidiaries : marketing strategies in the UK. In: Proceedings of the marketing education group conference. Academy of marketing, pp. 387-418.
Metadata only available from this repository.| Item Type: | Book Chapter |
|---|---|
| Additional Information: | Paper presented at Marketing Education Group conference - Marketing – Past, present and future. Held at Huddersfield Polytechnic 1988 |
| Subjects: | H Social Sciences > HF Commerce |
| Schools: | The Business School |
| Related URLs: | |
| Depositing User: | Sharon Beastall |
| Date Deposited: | 04 Oct 2011 13:53 |
| Last Modified: | 04 Oct 2011 13:53 |
| URI: | http://eprints.hud.ac.uk/id/eprint/11599 |
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