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A comparative study of US and Japanese marketing strategies

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1987) A comparative study of US and Japanese marketing strategies. In: 1987 AMA educators' proceedings. American Marketing Association, p. 48. ISBN 9780877571827

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Item Type: Book Chapter
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 04 Oct 2011 11:52
Last Modified: 04 Oct 2011 11:52


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