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Dennis, Charles, Newman, Andrew, Michon, Richard, Wright, Len Tiu and Brakus, J. (2011) Modeling Shopper Responses to Retail Digital Signage. In: Advanced Technologies Management for Retailing: Frameworks and Cases. IGI Global. ISBN 9781609607388
Metadata only available from this repository.Official URL: http://www.igi-global.com/book/advanced-technologi...
| Item Type: | Book Chapter |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Schools: | The Business School |
| Related URLs: | |
| Depositing User: | Sharon Beastall |
| Date Deposited: | 04 Oct 2011 12:26 |
| Last Modified: | 04 Oct 2011 12:26 |
| URI: | http://eprints.hud.ac.uk/id/eprint/11594 |
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