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Customer relationship management and marketing insights

Wright, Len Tiu and Stone, M. (2009) Customer relationship management and marketing insights. In: Strategic Marketing Management: A Process Based Approach. Cengage Learning EMEA, pp. 257-270. ISBN 9781844800001

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Item Type: Book Chapter
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 04 Oct 2011 12:11
Last Modified: 04 Oct 2011 12:11
URI: http://eprints.hud.ac.uk/id/eprint/11592

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