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Marketing research

Wright, Len Tiu (2004) Marketing research. In: Marketing : an introduction. McGraw-Hill Higher Education , pp. 159-187. ISBN 9780077098766

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Item Type: Book Chapter
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 04 Oct 2011 11:35
Last Modified: 04 Oct 2011 11:35
URI: http://eprints.hud.ac.uk/id/eprint/11587

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