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NFOMarketMind brand tracking and the 'Lettuseat' advertising campaign. Case study and answer.

Nancarrow, C., Wright, Len Tiu and Brace, I. (2003) NFOMarketMind brand tracking and the 'Lettuseat' advertising campaign. Case study and answer. In: Principles and practices of marketing. McGraw-Hill , pp. 453-460. ISBN 9780077107086

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Item Type: Book Chapter
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 04 Oct 2011 11:03
Last Modified: 04 Oct 2011 11:10
URI: http://eprints.hud.ac.uk/id/eprint/11585

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