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Nancarrow, C., Wright, Len Tiu and Brace, I. (2003) NFOMarketMind brand tracking and the 'Lettuseat' advertising campaign. Case study and answer. In: Principles and practices of marketing. McGraw-Hill , pp. 453-460. ISBN 9780077107086
Metadata only available from this repository.| Item Type: | Book Chapter |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Schools: | The Business School |
| Related URLs: | |
| Depositing User: | Sharon Beastall |
| Date Deposited: | 04 Oct 2011 11:03 |
| Last Modified: | 04 Oct 2011 11:10 |
| URI: | http://eprints.hud.ac.uk/id/eprint/11585 |
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