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CRM strategy and implementation in telecommunications (Part 1 and Part 2)

Mattison, Rob, Wright, Len Tiu, Abbott, Julie, Brown, Andy, Cox, Dave, Faulkner, Mike and Stone, Merlin (2002) CRM strategy and implementation in telecommunications (Part 1 and Part 2). In: Customer Management Scorecard: Managing CRM for Profit. Kogan Page , pp. 281-302. ISBN 9780749438951

Metadata only available from this repository.
Item Type: Book Chapter
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 28 Sep 2011 12:57
Last Modified: 28 Sep 2011 12:57
URI: http://eprints.hud.ac.uk/id/eprint/11568

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