The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania

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Wright, Len Tiu and Kelemen, Mihaela (2000) The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania. In: Marketing and feminism : current issues and research. Routledge, pp. 143-159. ISBN 9780415219730

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Item Type:	Book Chapter
Subjects:	H Social Sciences > HF Commerce
Schools:	The Business School
Related URLs:	Author
Depositing User:	Sharon Beastall
Date Deposited:	27 Sep 2011 13:47
Last Modified:	27 Sep 2011 13:47
URI:	http://eprints.hud.ac.uk/id/eprint/11560

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