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The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania

Wright, Len Tiu and Kelemen, Mihaela (2000) The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania. In: Marketing and feminism : current issues and research. Routledge, pp. 143-159. ISBN 9780415219730

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Item Type: Book Chapter
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 27 Sep 2011 13:47
Last Modified: 27 Sep 2011 13:47
URI: http://eprints.hud.ac.uk/id/eprint/11560

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