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Wright, Len Tiu, Nancarrow, C. and Page, J. (2001) Direct marketing for seagram : case study. In: Principles and practice of marketing. McGraw-Hill, pp. 409-412. ISBN 9780077096137
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| Item Type: | Book Chapter |
|---|---|
| Additional Information: | The answer to this case study is in the teaching manual which accompanies this textbook |
| Subjects: | H Social Sciences > HB Economic Theory |
| Schools: | The Business School |
| Related URLs: | |
| Depositing User: | Sharon Beastall |
| Date Deposited: | 27 Sep 2011 13:33 |
| Last Modified: | 27 Sep 2011 13:33 |
| URI: | http://eprints.hud.ac.uk/id/eprint/11558 |
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- Direct marketing for seagram : case study. (deposited 27 Sep 2011 10:10)
- Direct marketing for seagram : case study. (deposited 27 Sep 2011 13:30)
- Direct marketing for seagram : case study. (deposited 27 Sep 2011 13:33)[Currently Displayed]
- Direct marketing for seagram : case study. (deposited 27 Sep 2011 13:30)
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