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Direct marketing for seagram : case study

Wright, Len Tiu, Nancarrow, C. and Page, J. (1998) Direct marketing for seagram : case study. In: Principles and practice of marketing. McGraw-Hill, pp. 409-412. ISBN 9780077094355
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Information
URI:
https://eprints.hud.ac.uk/id/eprint/11557
Title:
Direct marketing for seagram : case study
Creators:
Wright, Len Tiu, Nancarrow, C. and Page, J.
Editors:
Jobber, David
Date:
June 1998
Subjects:
H Social Sciences > HB Economic Theory
Schools:
Huddersfield Business School
Additional Information:
The answer to this case study is in the teaching manual which accompanies this textbook
Library
Item Type:
Book Chapter
Depositing User:
Sharon Beastall
Date Deposited:
27 Sep 2011 12:30
Revision:
7
Last Modified:
28 Aug 2021 11:10
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