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Direct marketing for seagram : case study

Wright, Len Tiu, Nancarrow, C. and Page, J. (1995) Direct marketing for seagram : case study. In: Principles and practice of marketing. McGraw-Hill, pp. 409-412. ISBN 9780077079352

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Item Type: Book Chapter
Additional Information: The answer to this case study is in the teaching manual which accompanies this textbook
Subjects: H Social Sciences > HB Economic Theory
Schools: The Business School
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Depositing User: Sharon Beastall
Date Deposited: 27 Sep 2011 10:10
Last Modified: 27 Sep 2011 13:30
URI: http://eprints.hud.ac.uk/id/eprint/11551

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