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Brand Britannia: 'Britishness' in Fashion Branding

Wigley, Stephen M. (2011) Brand Britannia: 'Britishness' in Fashion Branding. In: Research Festival School of Art, Design and Architecture 2011, March 2011, University of Huddersfield, UK.

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      Abstract

      Made in Britain?
      Identify what defines ‘Britishness’ in context of fashion marketing.

      Cool Britannia?
      Discern applications within branding and promotion.

      Fad or Fashion?
      Contemporary relevance & sustainability.

      Item Type: Conference or Workshop Item (Lecture)
      Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
      Schools: School of Art, Design and Architecture
      Related URLs:
      Depositing User: Stephen Wigley
      Date Deposited: 22 Sep 2011 12:27
      Last Modified: 22 Sep 2011 12:27
      URI: http://eprints.hud.ac.uk/id/eprint/11459

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