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Wigley, Stephen M. (2011) Brand Britannia: 'Britishness' in Fashion Branding. In: Research Festival School of Art, Design and Architecture 2011, March 2011, University of Huddersfield, UK.
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Abstract
Made in Britain?
Identify what defines ‘Britishness’ in context of fashion marketing.
Cool Britannia?
Discern applications within branding and promotion.
Fad or Fashion?
Contemporary relevance & sustainability.
| Item Type: | Conference or Workshop Item (Lecture) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Schools: | School of Art, Design and Architecture |
| Related URLs: | |
| Depositing User: | Stephen Wigley |
| Date Deposited: | 22 Sep 2011 12:27 |
| Last Modified: | 22 Sep 2011 12:27 |
| URI: | http://eprints.hud.ac.uk/id/eprint/11459 |
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