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Brand Britannia: 'Britishness' in Fashion Branding

Wigley, Stephen M. (2011) Brand Britannia: 'Britishness' in Fashion Branding. In: Research Festival School of Art, Design and Architecture 2011, March 2011, University of Huddersfield, UK.

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Abstract

Made in Britain?
Identify what defines ‘Britishness’ in context of fashion marketing.

Cool Britannia?
Discern applications within branding and promotion.

Fad or Fashion?
Contemporary relevance & sustainability.

Item Type: Conference or Workshop Item (Lecture)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Schools: School of Art, Design and Architecture
Related URLs:
Depositing User: Stephen Wigley
Date Deposited: 22 Sep 2011 11:27
Last Modified: 22 Sep 2011 11:27
URI: http://eprints.hud.ac.uk/id/eprint/11459

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