Thompson, John L. (1984) The 'Windancer' case. Case Study. ECCH.Metadata only available from this repository.
The "Windancer" is a unique land yacht. The uniqueness is derived from a patented air wheel with special properties invented by the manufacturer. The case considers (i) in general terms the problems of product innovation for the very small company and (ii) in more specific terms the problem of marketing to a national (potentially international) leisure market with only extremely limited resources. A further consideration is the alternative (non-leisure) uses to which the wheel might be applied.
|Item Type:||Monograph (Case Study)|
|Uncontrolled Keywords:||Advertising and promotion; Distribution; Entrepreneurship; Market positioning; Market research; Marketing strategy; New enterprises; New products; Pricing; Product introduction; Selling; Small business|
|Subjects:||G Geography. Anthropology. Recreation > GV Recreation Leisure|
T Technology > T Technology (General) > T201 Patents. Trademarks
|Schools:||The Business School|
|Depositing User:||Cherry Edmunds|
|Date Deposited:||10 Aug 2011 09:19|
|Last Modified:||16 Aug 2011 09:44|
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