Thompson, John L. (1987) The Optica. Case Study. ECCH.
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Abstract
This case looks at a series of decisions made by an entrepreneur concerning entry into, and established within, the high risk, innovatory general aviation industry. The subsequent outcome of the decisions is traced through a number of events, culminating in receivership
| Item Type: | Monograph (Case Study) |
|---|---|
| Uncontrolled Keywords: | Business objectives; Corporate culture; Environmental issues; Government and business; Management of change; Non-profit organisation; Organisational change; Strategic planning |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications |
| Schools: | The Business School |
| Related URLs: | |
| Depositing User: | Cherry Edmunds |
| Date Deposited: | 09 Aug 2011 16:22 |
| Last Modified: | 16 Aug 2011 09:44 |
| URI: | http://eprints.hud.ac.uk/id/eprint/11230 |
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